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We have a story to tell

August 19th 1946

Comincia l'avventura Mr. Mario Besozzi - founded his first shoe shop at his home in Via Solferino, 4, in the heart of Novara. Previously, those rooms had been used by his wife, Dolores, who was an renowned hatter. The beginning of Besozzi’s tale.

From a small shop to a famous store As the retail trade prospered, in 1948 the Besozzis moved into their real first shop at 33, Corso Italia, in the main commercial street of the town, just inside the medieval town walls.

Shortly after, in 1954, the ever-increasing Besozzi company moved into more modern premises at 26, Corso Italia. Trade carried on there for over 16 years, consolidating its image of reliability on the market. Besozzi allready means high quality.

1948 1954
1959 1971

The big brands Era At the end of the sixties Mario's son, Angelo, entered the company and took a big step forward. Angelo, wanted to make the Besozzi shoe shop the best in town and so in 1971, decided to move to better and larger rooms on the corner of Corso Italia n. 12, which today still remains the headquarters of the firm. Angelo decided to introduce the best shoes brands such as Church's in 1976, Tod's in 1979, Sebago in 1983, Timberland in 1985, Prada in 1988 and many others.
Besozzi it’s a boutique.

Stairway to Heaven At the end of the eighties the founders sorrowfully passed away, and the company is led by Angelo and his wife Rossana, who together, took on the work of renewing the property originally built in the 700's , to what it is now a store of modern concepts and headquarters. Inaugurated on the 8th of March 1991, this new shop represents more than 50 years of experience for the Besozzi family in the retailing of high quality shoes and accessories. The elegance of the show rooms has turned the store into a symbol and benchmark for the town of Novara.
Besozzi turns into a benchmark for the city of Novara.

1984 1991
1996

Monobrand Store Angelo also founded in 1996 the first Timberland Store in Bianchini street 8, just in front of the main store.

Awards In 2003 the Besozzi shop was listed as one of the best 50 Italian Fashion Stores in the Italian version of “VOGUE”. Angelo is elected President for Federcalzature and Confcommercio.

1998 2006
2006 2009

The third generation Angelo's son, Matteo, enters into the company. Matteo continues the line of third generation with his presence. In 2006, he also founded a new company called Bescom S.r.L. for the distribution, as sole agency for the italian market, of the Norwegian brand SWIMS. In July 2009 Matteo renewed all the internal windows and rooms of the historic store.

Besozzi support to Novara As new owner, Matteo decides to sponsor many different activities for the town of Novara. The reconstruction of the medieval castle in 2010; the Novara soccer team as official technical sponsor from 2010 till 2012, including the official " Novara Football Team Sneaker " ; the "Novara Jazz Festival" in 2011. In 2012, Matteo is elected as President of " Federcalzature " for the district of Novara.  Meanwhile his two sons, Giada and Giulio, are born from his wife Sara.

2010 2013
2015 2017

Sorrows and new opportunities In 2015 Angelo Besozzi is sorely missing following a long illness. In almost fifty years, he has managed to turn a small shop into one of the most exclusive boutiques of Italy.   Matteo Besozzi launches the first showroom Swims in Italia in Milan down town, near San Babila square.

19 AGOSTO 1946

Comincia l'avventura Mr. Mario Besozzi - founded his first shoe shop at his home in Via Solferino, 4, in the heart of Novara. Previously, those rooms had been used by his wife, Dolores, who was an renowned hatter. The beginning of Besozzi’s tale.

1948 - 1954

From a small shop to a famous store As the retail trade prospered, in 1948 the Besozzis moved into their real first shop at 33, Corso Italia, in the main commercial street of the town, just inside the medieval town walls.

Shortly after, in 1954, the ever-increasing Besozzi company moved into more modern premises at 26, Corso Italia. Trade carried on there for over 16 years, consolidating its image of reliability on the market. Besozzi allready means high quality.

1959 - 1971

The big brands Era At the end of the sixties Mario's son, Angelo, entered the company and took a big step forward. Angelo, wanted to make the Besozzi shoe shop the best in town and so in 1971, decided to move to better and larger rooms on the corner of Corso Italia n. 12, which today still remains the headquarters of the firm. Angelo decided to introduce the best shoes brands such as Church's in 1976, Tod's in 1979, Sebago in 1983, Timberland in 1985, Prada in 1988 and many others.
Besozzi it’s a boutique.

1984 - 1991

Stairway to Heaven At the end of the eighties the founders sorrowfully passed away, and the company is led by Angelo and his wife Rossana, who together, took on the work of renewing the property originally built in the 700's , to what it is now a store of modern concepts and headquarters. Inaugurated on the 8th of March 1991, this new shop represents more than 50 years of experience for the Besozzi family in the retailing of high quality shoes and accessories. The elegance of the show rooms has turned the store into a symbol and benchmark for the town of Novara.
Besozzi turns into a benchmark for the city of Novara.

1996

Monobrand Store Angelo also founded in 1996 the first Timberland Store in Bianchini street 8, just in front of the main store.

1998 - 2006

Awards In 2003 the Besozzi shop was listed as one of the best 50 Italian Fashion Stores in the Italian version of “VOGUE”. Angelo is elected President for Federcalzature and Confcommercio.

2006 - 2009

The third generation Angelo's son, Matteo, enters into the company. Matteo continues the line of third generation with his presence. In 2006, he also founded a new company called Bescom S.r.L. for the distribution, as sole agency for the italian market, of the Norwegian brand SWIMS. In July 2009 Matteo renewed all the internal windows and rooms of the historic store.

2010 - 2013

Besozzi support to Novara As new owner, Matteo decides to sponsor many different activities for the town of Novara. The reconstruction of the medieval castle in 2010; the Novara soccer team as official technical sponsor from 2010 till 2012, including the official " Novara Football Team Sneaker " ; the "Novara Jazz Festival" in 2011. In 2012, Matteo is elected as President of " Federcalzature " for the district of Novara.  Meanwhile his two sons, Giada and Giulio, are born from his wife Sara.

2015 - 2017

Sorrows and new opportunities In 2015 Angelo Besozzi is sorely missing following a long illness. In almost fifty years, he has managed to turn a small shop into one of the most exclusive boutiques of Italy.   Matteo Besozzi launches the first showroom Swims in Italia in Milan down town, near San Babila square.

To be continued...

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